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Create High-Quality Content

High-quality content gives visitors information that is useful, relevant, and easy to understand. One approach is to write content that answers specific questions users might have.

For businesses with physical locations, creating local content is important. This includes pages that mention the city or region served, directions, or local events. Local content helps the website appear in searches that include geographic terms.

Writing with keywords in mind is part of SEO. However, the language should still be natural and easy to read. Overusing keywords—known as keyword stuffing—can harm SEO performance.