Client: Raw Rutes
Industry: Kitchen Tools, Fermentation Supplies
Platform: Shopify
Service: Custom Shopify Website Redesign
Results: 5X increase in sales within 90 days
Introduction: When Function Meets Fun in eCommerce
Selling premium kitchen tools online in a crowded marketplace isn’t easy. While the products may be top-notch, if the website doesn’t engage customers or guide them to checkout, sales stagnate.
That was the challenge facing Raw Rutes, a brand offering high-quality kitchen gear with a fun and quirky personality. Their old website was built on a generic Shopify theme—functional, but far from exciting. It didn’t showcase the product line, the brand voice, or the personality that made Raw Rutes special.
So they partnered with Iconic Graphics, a freelance web design and development agency, to bring their Shopify store to life—and the results were powerful: a 5X boost in sales within three months of relaunch.
The Problem: Great Products Hidden Behind a Boring Interface
Before the redesign, RawRutes.com had:
- A plain Shopify theme that felt corporate and uninviting
- Poor product presentation and minimal lifestyle imagery
- Unclear navigation for niche products like fermentation crocks
- Low mobile conversion rates due to slow load speed and clunky design
- Weak storytelling that didn’t highlight their passion or originality
Our Approach: Design That’s Functional and Fun
At Iconic Graphics, we believe even practical products deserve delightful, conversion-focused design. So we rebuilt Raw Rutes’ Shopify store from the ground up with a fresh layout, tailored UX, and bold visuals.
What We Delivered:
- Brand-Centric, Bold Design: Bright, playful colors, custom homepage banners, high-res imagery
- Simplified Navigation: Mega menus, category filtering, featured products
- Conversion Optimization: CTAs, bundles, reviews, and secure checkout features
- Mobile-First Redesign: Swipe galleries, tap-friendly nav, fast loading
The Results: 5X Sales Growth After Launch
| Metric | Before | After | Growth |
|---|---|---|---|
| Monthly Revenue | $6,200 | $31,000 | +400% |
| Conversion Rate | 1.3% | 5.7% | +338% |
| Mobile Conversion Rate | 0.9% | 4.2% | +366% |
| Average Order Value | $48 | $76 | +58% |
| Time on Site | 1 min 10 sec | 3 min 24 sec | +191% |
SEO & Technical Improvements
- Optimized page speed (under 2.5 seconds)
- Improved product metadata, schema, and alt tags
- SEO-friendly URLs and dynamic sitemaps
- Accessibility and indexing upgrades
Why Custom Shopify Design Is a Game Changer
Whether you’re selling artisan kitchenware or home decor, your store must:
- Reflect your unique voice and product quality
- Guide users clearly from entry to checkout
- Perform seamlessly across all devices
- Adapt to your brand’s growth and expansion
Ready to Redesign Your Shopify Store?
If you’re frustrated with underperforming sales or a boring online presence, it’s time for a custom Shopify site that actually works.
At Iconic Graphics, we help product-based brands like Raw Rutes stand out and sell more through fun, functional design.
Final Takeaways
- Shopify is powerful—but only if design reflects your brand and guides users
- Custom design builds trust and drives higher sales
- Even niche brands can scale fast with the right design and structure
